Lineview has undergone a major rebrand, rethinking everything from our logo and brand colors to our website and product user experience all to align our identity with a broader vision for the future of sustainable manufacturing and our new AI capabilities.
With this rebrand, we’re doubling down on our commitment to broadening our impact within the digital manufacturing landscape. Lineview aspires to disrupt the way manufacturing operates – bringing our vision for sustainable production into reality.
Having started as a line monitoring and OEE solution, over the years Lineview has evolved into a multi-faceted platform and service offering. We collaborate with some of the world’s largest food and beverage companies and are now using predictive insights and AI-directed actions to help these producers deliver more of their products to consumers with less waste and environmental impact. This is something we’re very proud of.
Evolving a 20-year brand into an identity fit for the future
Over 20 years, Lineview has grown organically as we built up our client base and capabilities. Our focus was delivering value for customers and refining our approach, and we’ve been somewhat humble in sharing our results.
This expertise in beverage manufacturing has enabled Lineview to grow and expand across blue-chip clients including Coca-Cola, AB InBev, Danone, and Pepsico. However, our brand and image no longer fully capture the breadth of our capabilities nor our potential to drive efficient, sustainable production in industries such as food, chemicals, and pharmaceuticals — manufacturing sectors crucial to global well-being and economic stability.
We saw inconsistencies in how people perceived Lineview, with some thinking we were simply an OEE solution and others seeing us as purely a service company. We realized we had to put aside our humble approach and be bold to tell our story.
Several months ago, Lineview initiated a strategic rebranding effort to align the corporate identity with a broader vision and new AI capabilities. The rebranding initiative accompanies an ambitious vision of growing Lineview to a globally recognized leader in digital manufacturing, capable of driving sustainable production and operational efficiency.
Rebranding strategically: adding perspective to unlock potential
Lineview’s rebrand is a strategic overhaul spearheaded by our internal marketing and creative teams. The reinvention was not just an aesthetic change but a realignment to reflect the breadth of Lineview’s capabilities and vision for the future – with a more dynamic, bold identity and a new set of guiding principles, we have shifted our focus from monitoring production lines to immersive, collaborative engagements that add value for our customers and industry at large.
We crafted a brand that, as our Marketing Director Jodie Harrison explains, “Is fit for the future of Lineview: Exciting, strategic and accessible. Our entire team is enthusiastic about the immersive and collaborative approach it embodies – and we’re keen to keep sharing our passion for sustainable, efficient manufacturing.”
Lineview’s CEO Steve Adams shares what customers and the industry can expect, “Lineview has always been a catalyst for change within an operation, and in fact, our team is second to none when it comes to facilitating win-win-win opportunities. Up to now, we’ve been a well-kept secret operating at the world’s largest beverage companies. This rebrand reflects our 20 years of experience creating positive change but better allows us to broaden our reach, uniting people and championing progressive ideas for more sustainable global production of the world’s most critical products.”
We’re excited to continue engaging with like-minded partners and customers committed to innovation and sustainability. Our rebrand is accompanied by a comprehensive plan that details the immersive user experiences, disruptive innovations, and collaborative ecosystems we’ll be building in the coming months.
